Last Updated: October 15, 2023 


V-Metrics Inc. respects your privacy and is committed to protecting your Personal Data. In order to provide you with the best possible website platform and mobile applications, we may collect and process your Personal Data. The purpose of this privacy policy is to help you better understand how we collect, store, and process this Personal Data, whether you’re a subscribing V-Metrics member, engaging a Free Trial of either of our apps (V-Metrics: The Health Creation Lab or StateCheck), a potential subscriber on a free trial, a participant in V-Metrics’ partner or affiliate program, or even if you’re just visiting the V-Metrics website.

 

This website and our related applications may include links to third party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements or practices. Our privacy policy does not apply to any information collected by any third party, including through any application or content that may be accessible via our website. When you leave our website and applications, we encourage you to read the privacy policy of every website and application you visit. 

 

Minors

 

If you are below the age of 16, you may use our website only with the permission and active involvement of a parent or legal guardian. If you are a minor, please do not provide us or other website visitors with any Personal Information and do not use this website. If we learn we have collected or received Personal Information from a child under 13 without verification of parental consent, we may delete that information. If you believe we might have any information from or about a child under 13, please contact us at [email protected].

 

The Type of Personal Data We Collect from You

 

Personal Data, or Personal Information, means any information about an individual from which that person can be identified. 

 

We may process (e.g., collect, use, store and/or transfer) different kinds of Personal Data about you which we have grouped together as follows:

 

  • Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, sex at birth and gender.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Wellness and Lifestyle Data includes health promotion goals, personal biomarkers of function, vitality and wellness (blood pressures, heart rate and variability, muscle strength and cardiorespiratory fitness, weight and body composition, lifestyle habits and wellness surveys).
  • Financial Data includes payment card and bank account details.
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use our website, products, and services.
  • Notification and Communications Data includes your preferences in receiving notifications from us and our third parties and your communication preferences.

 

How We Collect Your Personal Data

 

We use different methods to collect Personal Data so we’ve broken down this section of the policy into different sections so you can better understand what areas are applicable to you.

 

How We Collect Personal Data About Our Subscribers

 

In order to offer access to our services we need to collect certain Personal Data from our subscribers. Here is a summary of how we collect Personal Data from our subscribers:

We collect your Contact Data, Identity Data, Profile Data, Wellness and Lifestyle Data, Transaction Data, Usage Data, Technical Data, and Notification and Communications Data from the information you provide us online, within our applications, to deliver our services to you, as detailed within our Terms of Service Agreement.

 

This Personal Data is collected when you sign up for our services, when you access our services or otherwise provide us with the Personal Data. When you accept our Terms of Service Agreement and this Privacy Policy, you have given us express permission to use and store your Personal Data.

 

How We Collect Personal Data About Partners, Affiliates, Ambassadors and Experts

 

Here is more information about how we collect Personal Data about our partners, affiliates, ambassadors, and experts:

 

We may collect your Identity Data, Transaction Data, Profile Data, Usage Data and Technical Data whenever you sign up as a Partner, Affiliate, Ambassador, or Group Sales Agent Account or when one of your clients or subscribers sign up for our services, in order to register, provide access to your account, record sales activities, distribute related compensation and to improve our services.

 

How We Collect Personal Data About V-Metrics Website, Web Platform and Application Users

 

Here is a little more information about how we collect Personal Data about our website visitors and users of our V-Metrics and StateCheck apps:
 

  • We collect your Usage Data including your IP addresses and how you interact with our website. 
  • We also collect backend Usage Data such as when you visited the website, from where you came prior to visiting us, the website where you go when you leave our website, your computer’s operating system, location data, and the type of web browser that you are using. 
  • We also collect Contact Data and Identity Data submitted by you via any messaging or email feature available from any of our websites.
  • We may also receive Contact Data when you submit help tickets or make other requests to V-Metrics via any of our websites.
  • We also collect the Contact Data of our telephone support users.
  • For all those that email us for technical support, we collect Contact Data, Identity Data and Technical Data.
  • If you use our forum or community, we collect your Contact Data.

 

We collect this Personal Data when you visit V-Metrics-hosted web pages, use services offered on our websites and related applications, or engage with us either by email, web form, instant message, phone, or post content on or through our websites (including forums, blogs and via any messaging feature). We also collect any additional information that you might provide us. We use this information to provide and enhance our services (including servicing your account, if applicable), and to answer any questions you may have.

 

How We Use Your Personal Data

 

We will only use your Personal Data when the law allows us to. Most commonly, we will use your Personal Data in the following circumstances:

 

  • Where we need to perform a service for you. See our Terms of Service Agreement, which is party to this Privacy Policy. 
  • Where it is necessary for our legitimate business interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.

 

Generally, we do not rely on consent as a legal basis for processing your Personal Data although we will get your consent before we send any third-party direct marketing communications to you via email or text message, should we decide to do so. We do not do so currently and have no plans to do so in the future. You have the right to withdraw consent to marketing at any time by contacting us and you can unsubscribe from any such marketing communications at any time.

 

Purposes For Which We Will Use Your Personal Data

 

We have set out below a description of all the ways we plan to use your Personal Data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

 

We may process your Personal Data for more than one lawful basis depending on the specific purpose for which we are using your data. 

 

Purpose/Activity: To register you as a new subscriber

Type of Data: a) Identity b) Contact

Lawful Basis for Processing: To set up your account

Purpose/Activity: To process and deliver your subscription services, including:

  • Access to your assessments and personal vitality and well-being dashboard and reporting
  • Access to your Health Creation Labs, your preferred learning track, and the personalized recommendations of our analytics engine
  • Access to our StateCheck companion app and the data it captures and shares with our primary V-Metrics platform and app
  • Access to our billing and financial services partner (Stripe) and manage payments and fees
  • Booking services and access to our Health and Vitality Coaching services
  • Access to our community forums

Type of Data: a) Identity b) Contact c) Financial d) Transaction e) Vitality and Wellness f) Coaching g) Support Communications

Lawful Basis for Processing: 

  • Performance on our services agreement with you 
  • Necessary for our legitimate interests:
    • To receive compensation for our services and to deliver them to you in secure fashion

Purpose/Activity: To manage our relationship with you which will include:

  • Guiding you on the features and resources available within our platform
  • Deliver notifications and reminders
  • Guide your personal journey with us
  • Notifying you about changes to our terms or privacy policy
  • Asking you to leave a review or take a survey

Type of Data: a) Identity b) Contact c) Vitality and Wellness d) Coaching e) Support Communications

Lawful Basis for Processing: 

  • Necessary for our legitimate interests:
    • To define types of memberships/subscriptions for our products and services
    • To keep our website updated and relevant
    • To develop our business and to inform our product development and marketing strategy

Purpose/Activity: To administer and protect our business and web platform and mobile applications (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

Type of Data: a) Identity b) Contact c) Financial d) Transaction e) Vitality and Wellness f) Coaching g) Support Communications

Lawful Basis for Processing: 

  • Necessary for our legitimate interests:
    • To define types of memberships/subscriptions for our products and services, to keep our website updated and relevant, to develop our business and to inform our product development and marketing strategy
    • For running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise
    • Necessary to comply with legal obligations

Purpose/Activity: To monitor your participation, measure, and report to you on your results and to understand the effectiveness of the services we deliver to you

Type of Data: a) Identity b) Usage c) Vitality and Wellness 

Lawful Basis for Processing: 

  • Performance on our services agreement with you
  • Necessary for our legitimate interests:
    • To receive compensation for our services and to deliver them to you in secure fashion

Purpose/Activity: For employer-sponsored subscriptions: To monitor your participation, measure and report on your results (in deidentified form) and to understand the effectiveness of the services we deliver to you for your employer.

Type of Data: a) Usage b) Vitality and Wellness 

Lawful Basis for Processing: 

  • Performance on our services agreement with you and your employer sponsor
  • Necessary for our legitimate interests:
    • To validate services we have delivered and to deliver them to you in secure fashion

Purpose/Activity: To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

Type of Data: a) Identity b) Contact c) Financial d) Transaction e) Vitality and Wellness f) Coaching g) Support Communications

Lawful Basis for Processing: 

  • Necessary for our legitimate interests:
    • For running our business
    • Provision of administration and IT services
    • Network security
    • To prevent fraud 
    • In the context of a business reorganization or group restructuring exercise
  • Necessary to comply with a legal obligation

Purpose/Activity: To make suggestions and recommendations to you about goods or services that may be of interest to you

Type of Data: a) Identity b) Contact c) Vitality and Wellness d) Coaching e) Support Communications

Lawful Basis for Processing: 

  • Necessary for our legitimate interests:
    • To develop our products/services and grow our business

 

Cookies and Similar Tracking Technology

 

We use cookies or similar tracking technologies, including from third-party partners such as Google, on our webpages. This information can be used to track your session on our website. Cookies may also be used to customize our website content for you as an individual. V-Metrics uses cookies to understand how you interact with our websites, apps, and selected third-party websites primarily with the aim of improving your user experience. We do not store sensitive information such as login credentials or bank information within cookies. For more information about how V-Metrics uses cookies, please see our V-Metrics Cookies Policy.

 

Information That We Share with Third Parties

 

V-Metrics works with third parties to help provide our services and we may share your Personal Data with them to support these efforts in accordance with the purposes and lawful bases set out in the table above. In certain limited circumstances, we may also be required to share Personal Data with third parties to conform to legal requirements or to respond to lawful requests by public authorities, including to meet national security or law enforcement requirements.

 

Personal Data may be shared with third parties to prevent, investigate, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service or any other agreement related to the services, or as otherwise required by law.

 

Personal Data may also be shared with a company that acquires our business, whether through merger, acquisition, bankruptcy, dissolution, reorganization, or other similar transaction or proceeding. If this happens, we will post a notice on our homepage.

 

We require all third parties to respect the security of your Personal Data and to treat it in accordance with the law. We do not allow our third-party service providers to use your Personal Data for their own purposes and only permit them to process your Personal Data for specified purposes and in accordance with our instructions. 

 

V-Metrics will ask for your consent before sharing your Personal Information with third parties for purposes other than those described in this section.

 

Terminating Your Relationship with Us

 

If you decide to terminate your relationship with us, you may request that we delete your Personal Data. We try our best to comply with such requests but will continue to store archived copies of your Personal Information for legitimate business purposes and to comply with our legal and regulatory obligations.

 

We will continue to store anonymous or anonymized information, such as website visits, without identifiers, in order to improve our services.

 

What We Don’t Do with Your Personal Information

 

We do not and will never share, disclose, sell, rent, or otherwise provide Personal Information to other companies for the marketing of their own products or services.

 

If you are a customer using V-Metrics services, we do not use the Personal Information we collect from you or your subscribers to independently contact or market to your subscribers. However, V-Metrics may contact or market to your subscribers if we obtain their information from another source, such as from the subscribers themselves.

 

Keeping Your Personal Information Secure

 

We have put in place appropriate security measures to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your Personal Data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Data on our instructions, and they are subject to a duty of confidentiality.

 

We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

 

International Transfers of Personal Data

 

V-Metrics Inc. is a Canadian corporation that provides services to subscribers, and our technology processes data from users, around the world.

 

Accordingly, V-Metrics may transfer your Personal Data outside of the country, state, or province in which you are located. V-Metrics ensures that whenever we transfer your Personal Data out of the UK and EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following appropriate safeguards is implemented:

 

  • We will only transfer your Personal Data to countries that have been deemed to provide an adequate level of protection for processing of Personal Data pursuant to adequacy regulations made in accordance with applicable data protection laws. 
  • Where we use certain service providers, we will enter into an agreement with those providers in the form of the standard contractual clauses approved in accordance with applicable data protection laws and which give Personal Data the same protection it has in the UK and EEA. 

 

Please contact us if you want further information on the specific mechanism used by us when transferring your Personal Data out of the UK.

 

Your Legal Rights

 

If you are located in California, the United Kingdom, or European Economic Area (EEA), you have certain rights under these laws with respect to your Personal Data. Under certain circumstances, you have the following rights under data protection laws:

  • The right to know about the Personal Information a business collects about you and how it is used and shared.
  • The right to opt-out of the sale or sharing of your Personal Information.
  • The right to non-discrimination for exercising your CCPA rights.
  • The right to request access to your Personal Data.
  • The right to request correction of your Personal Data.
  • The right to request erasure of your Personal Data.
  • The right to object to processing of your Personal Data.
  • The right to request restriction of processing your Personal Data.
  • The right to request transfer of your Personal Data.
  • The right to withdraw your consent.

 

To exercise any of these rights, please reach out to [email protected]. 

 

Usernames and Passwords

 

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a username and password for access to certain parts of our website, you are responsible for keeping the username and password confidential. Do not give your password to anyone. If you enter a section of our website that requires a password, you should log out when you leave. As a safety precaution, you should also close out of your web browser completely and re-open it before viewing other parts of the Internet.

 

Autoresponders

 

We may use autoresponders to communicate with you by e-mail. To protect your privacy, we use a verified opt-in system for such communications and you can always opt-out of such communications using the links contained in each autoresponder message. If you have difficulties opting out, you may contact us by sending an e-mail to [email protected], or sending us mail to the address listed below.

 

Disclaimer

 

Unfortunately, the transmission of information via the internet is not 100% secure. Although we do our best to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to our web platform and mobile applications. Any transmission of Personal Data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the web platform and mobile applications, including the illegal acts of third parties (such as criminal hacking).

 

Policy Changes

 

We keep this privacy policy under regular review, so the terms of this policy may change from time to time. If we make material changes to how we treat our users’ Personal Data, we will notify you by posting the revised policy on this website or by other means when appropriate. Your continued use of this website constitutes your consent to such revised privacy policy.

 

If you are concerned about the topic covered by this policy, you should read it each time before you use our web platform and mobile applications. Any questions or concerns about this policy should be brought to our attention by sending an e-mail to [email protected], or one of the methods provided under Contact Information, and providing us with information relating to your concern.

 

Contact Information

 

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

[email protected]
 V-Metrics Inc.
 #100 – 540 Groves Ave
 Kelowna, BC, Canada
 V1Y 4Y7

 

Anti-Spam Policy

 

We dislike unsolicited commercial e-mail as much as you do. Spam or junk e-mail is a disservice to the Internet and our community.

 

We fully endorse and comply with the requirements of Canada’s anti-spam legislation (CASL) and CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act), and all other applicable unsolicited commercial e-mail laws.

 

If you subscribe to digital newsletters or other communications from us, you will always have an option to unsubscribe immediately.

 

If you have additional questions, comments or concerns, please contact us by sending an e-mail to [email protected] and providing us with information relating to your concern.

You may also mail your concerns to us at the following address:

 

V-Metrics Inc.
 #100 – 540 Groves Ave
 Kelowna, BC, Canada
 V1Y 4Y7